Global Brand Refresh

[York, PA]- United Way of York County joins United Way Worldwide (UWW) to announce a refreshed brand to reflect the organization's reach and impact in communities as one of the world's largest and oldest privately funded charities that helps over 48 million people annually, which will include over 100,000 community members in the York area in 2024. 

"The global brand refresh is a significant milestone in our organization's 137-year history and represents our commitment to evolve and innovate in order to meet the changing needs of our communities worldwide," said Angela F. Williams, President and CEO of UWW. "It signifies our organization's longstanding journey, while also embodying our transformative approach to remain relevant, sustainable, and impactful now and in the future."

Through this renewed strategy, United Way aims to spur greater engagement and action among the public and reinforce what United Way stands for, how it's different, and why audiences should be engaged with the work of United Way. 

"By aligning with the global brand refresh, and further unifying with our global network, our United Way will be better equipped to tackle the unique needs of our community and drive meaningful change in the lives of ALICE (Asset Limited, Income Constrained, Employed) households," said Brian Grimm, President of United Way of York County. "This strategic branding approach helps us to better amplify the impact we are making on the childcare, transportation, and financial wellness spaces in our community."

UWW's global brand refresh was informed by a comprehensive and robust brand discovery process that included both qualitative and quantitative research at the local and global level reflecting the needs of communities.

The new brand will be rolled out across all communication channels, including a refreshed website. The organization is confident that the global brand refresh will resonate with its diverse audience and inspire increased engagement and support of communities around the world.

About United Way Worldwide

United Way mobilizes communities to action so all can thrive. True to our founding spirit, whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we're working towards a future where every person in every community can reach their full potential. To learn more, visit www.unitedway.org.

About United Way of York County

For 100 years, United Way of York County has worked in the York County community to improve people's lives. It began as The York Welfare Federation, an organization that raised funds of 17 member agencies. Today, as United Way of York County, the mission remains the same, but the strategies have evolved in order to meet the growing and changing needs of people living in our York community.

In 2022, United Way of York County announced a three-year plan to transform its community impact to an issue-focused model, concentrating future efforts on the issue of working households struggling to cover basic living expenses. Approximately one in four York County households earn more than the federal poverty level but do not earn enough to pay for basic needs. United Way of York County's goal is to help bridge the gap for thousands of financially struggling, working families through short-term support while also building pathways to self-sufficiency. United Way of York County has set a goal to assist 8,000 hardworking households on their journey toward financial stability.